Ever walked into a store, just browsing, and suddenly found yourself buying something you didn’t even plan to? Or chatted with a salesperson who just got you—like they read your mind?
That’s the magic of creating the "buying from
people" feeling.
It’s not about pushy sales tactics. It’s about connection,
understanding, and making someone feel like you’re on their team.
Here’s how to do it—whether you’re selling in person, online, or even just pitching an idea.
Step 1: Ditch the "Salesperson" Vibe (Be a Human First)
People don’t want to feel sold to—they want to
feel understood.
How?
✅ Start with a warm,
natural opener
- ❌ "Can
I help you?" (Generic, feels transactional)
- ✅ "Hey
there! What brings you in today?" (Open, friendly)
✅ Use their name (if you
know it)
- "Alex,
right? Great to see you again!" (Instantly personal)
✅ Show you’re listening
(not just waiting to talk)
- Nod,
smile, and repeat back what they say.
- "So
you’re looking for something that’s fast and easy to use—got it."
Step 2: Uncover Their Real Need (Without Interrogating Them)
People often don’t say exactly what they want upfront. Your
job? Read between the lines.
Ask the Right Questions:
🔹 "What’s
the biggest challenge you’re dealing with right now?" (Gets to
the pain point)
🔹 "If
you could fix one thing today, what would it be?" (Reveals
priorities)
🔹 "What’s
been stopping you from solving this so far?" (Finds objections
early)
Listen for Clues:
- Emotional
words ("I’m so frustrated with…") = Big pain =
Big motivation to buy.
- Hesitation ("I’m
just not sure…") = They need reassurance.
- Repetition ("I
really need something simple.") = Key requirement.
Step 3: Position Yourself as Their Guide (Not Just a Seller)
People buy from those they trust. Be the
person who helps, not just sells.
How?
✔ Use "we"
language → "Let’s figure out the best option for
you."
✔ Match their energy →
If they’re excited, be excited. If they’re cautious, be reassuring.
✔ Tell micro-stories → "A
lot of my customers were stuck on this too—here’s what worked for them."
Step 4: Make Them Feel the Solution (Before They Buy)
People buy on emotion, then justify with logic.
Help them imagine the win.
Try This:
💡 "How much
time would you save if this problem was gone?"
💡 "Imagine
how much easier your day would be if…"
💡 "What
would it mean for you if this worked perfectly?"
Final Trick: The "Instantly Get Their Needs" Hack
People tell you everything you need to know—if you’re
paying attention.
👉 If they’re
comparing prices → They care about budget.
👉 If
they keep touching a feature → They’re drawn to it.
👉 If
they ask about durability/speed/ease → That’s their priority.
Your move? Reflect it back:
"It sounds like [X] is really important to you. Here’s how this handles
that…"
Bottom Line:
The best salespeople don’t sell—they connect,
understand, and guide.
Do this, and people won’t just buy from you—they’ll want to.
Your turn: What’s your go-to way to build trust
fast? Drop it in the comments! 👇
(Like this? Share it with someone who needs it!)
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